IntraFirst can work with many different types of merchants, but we don’t process for high-risk industries. A high-risk industry is defined as an industry that historically deals with more chargebacks, fraud, business closures, and federal regulation issues. As such, a different type of processing bank specializes in these types of accounts.

Because IntraFirst operates from a place of transparency, we like being upfront with potential merchants about who we can/can’t work with, so that you don’t waste time trying to open an account that we’re unable to support down the line. We also like to ensure that merchants are aware of why we can’t necessarily work together. There are many times that IntraFirst isn’t able to directly support an organization/business due to one reason or another, but that doesn’t mean we don’t want to assist you how we can! We’re still happy to educate you on risk factors, introduce you to a partner who may be able to help, and let you know what changes we’d need to see in order to enter a relationship together. We see this as doing business the right way.

Who does IntraFirst represent?

IntraFirst works with businesses spread across numerous industries and channels – from nonprofits to B2B merchants, small mom-and-pop stores to large, complicated multi-location entities. With that in mind, there’s no hard and fast “rule” of who we work best with. But typically, most merchants that we can support will fall into one of the below categories:

  • Retail establishments selling physical goods and services, such as clothing shops, salons, spas, auto-services, markets, books, furniture, and other common consumer items.
  • Restaurants and Quick-Service merchants such as sit-down restaurants, juice bars, yogurt shops, bakeries, coffee shops, bars, clubs, sandwich shops, etc.
  • Online businesses selling retail goods and B2B goods. Online merchants selling physical products without custom orders that take more than a week or two to deliver.
  • Business-2-Business merchants processing large, keyed transactions or who need level 2 or level 3 processing.
  • Healthcare merchants such as doctors, dentists, optometrists, chiropractors, veterinarians and any other medical fields that take both in-person and virtual payments.
  • Federally registered (501c3) nonprofits soliciting donations, event registrations, and small product purchases in both an in-person and online environment.
  • Schools, associations, and other membership-based organizations that accept dues and registration fees.

Who does IntraFirst  NOT represent?

This is a challenging question, since not every organization/business fits in a “box” that we can easily define. So, if in doubt, please reach out to us and ask! But typically, IntraFirst doesn’t represent the below merchants due to their high-risk nature, where chargebacks/disputes/fraud are more likely. Those industries include:

  • Businesses not headquartered and operating from within the USA
  • Merchants selling in a card-not-present environment with no past processing history
  • Merchants with an active bankruptcy
  • Merchants on the MATCH or TMF (terminated merchant file) list
  • Merchants selling over 10% to international clients
  • Merchants selling products that are fulfilled from outside the USA
  • Long-term memberships/subscriptions (1-year, lifetime, etc)
  • Travel/tourism/vacation clubs (Airline tickets, large tours, etc.)
  • Adult services of any type
  • Sales of drug paraphernalia, spice/vaping, or any cannabis/marijuana sales
  • Online Coaching/Entrepreneur seminars
  • Online sales of tobacco
  • Online sales with high future delivery where a payment is made today, but the service isn’t received until more than a week later
  • Online sales of custom furniture, electronics, downloadable software, pharmaceuticals, supplements, and diet/weight-loss goods
  • Collection agencies, debt consolidation, investment advice, get-rich-quick programs, etc.
  • Betting, gambling, casinos, sweepstakes, lotteries, sports forecasting, auctions, or eBay
    Sales of guns/weapons/ammo, or any promotion of hate/violence

What makes an account "Risky" for IntraFirst?

Fundamentally, when you work with any merchant service provider to accept credit cards, you’re inherently dealing with a certain amount of risk – risk that your customer disputes a sale, risk that your company goes out of business and can’t fulfill previous obligations, and risk of being defrauded by a criminal. As your provider, if your business/organization can’t absorb any losses associated with one of these risk factors, IntraFirst and our banks are responsible! As such, we do our best to mitigate risk in our portfolio. A good rule of thumb is that any of the following criteria, all else being equal, will make an account “more risky”:

  • Card-not-present sales: Fundamentally, when you process a credit card sale without swiping/dipping the card, you’re losing a lot of inherent protection. You’re not getting a signature or PIN number, and you’re not able to verify the customer in person. As such, card-not-present sales are far more likely to be charged-back or are later determined to be fraudulent.
  • High future delivery: Whenever you sell a good/service that gets delivered immediately, you are reducing risk – most customers will share frustrations at the time of sale, or will simply not purchase if they’re not satisfied. This changes when you sell something today but don’t deliver for weeks/months. There’s a much higher chance your customer either changes their mind, or changes their expectations of the product/service, thus resulting in a costly chargeback.
  • Direct-to-Consumer Large sales: Historically speaking, the larger a sale is, the more likely your customer will be reviewing the sale for accuracy. They’ll also likely have higher expectations of service/quality – and if anything doesn’t meet their expectations, there’s a much higher chance they dispute the sale. In addition, fraudsters are more likely to try and defraud you out of a large sale instead of a small one. This does not apply to B2B payments, where large sales are common.
  • International Sales: You lose out on a lot of fraud-prevention measures in an international sale. You won’t be able to perform an address verification, since international zip codes often include characters that AVS systems don’t recognize. In addition, you will likely have language barriers to overcome, and confusing shipping requirements. Fraudsters latch onto all of these avenues, and target international sales in particular. You’re simply more likely to encounter losses in international sales.
  • New Businesses: Like any financial service, IntraFirst uses historical data to determine/mitigate risk. So, as a new business, we inherently have less to look at. We can’t view processing histories, bank statements, customer invoices, lease agreements, etc – because they don’t exist yet! As such, we likely will have additional questions or documentation requests for all new businesses.
  • Bankruptcy/Credit problems: At the end of the day, we recognize that a for-profit business is only as strong as its ownership/management. That’s why we’ll always require the owner to sign our agreement – part of the reason is that in addition to researching the business, we want to verify that the person running the business is capable of meeting merchant services obligations. Active bankruptcies are an indicator that payment problems will arise down the line, so we’re unable to support accounts where there’s an active bankruptcy – although we can typically work with merchants who have discharged bankruptcies.